Last updated: August 2026
1. Introduction and who we are
Covered Today Ltd ("we", "us", "our") is committed to protecting and respecting your privacy. We are a lead-generation service for private health insurance. Our registered office is 77 Flanderwell Lane, Rotherham, S66 3QP. For any privacy-related enquiries, please contact Lee Jones at accounts@coveredtoday.co.uk. We are registered with the Information Commissioner's Office (ICO) under registration number ZA524282.
2. What information we collect
- Name, age, and postcode;
- Phone number and email address;
- Who requires cover and whether current private medical insurance exists;
- Renewal information and cover priorities;
- Technical and site usage information via cookies;
- Any additional information provided during your enquiry.
Important: Please do not use our website forms to provide detailed or sensitive medical information.
3. Why we use personal information and our lawful bases
- Responding to quote requests: To assess suitable insurance options (Lawful basis: Legitimate interests);Communication: To contact you regarding your enquiry (Lawful basis: Legitimate interests);Compliance: To meet legal and regulatory requirements (Lawful basis: Legal obligation);Security: For fraud prevention and site security (Lawful basis: Legitimate interests);Improvement: To enhance our service and site performance (Lawful basis: Legitimate interests);Marketing: Only where permitted (Lawful basis: Consent/Legitimate interests).
4. Who we share information with
We share your data with FCA-authorised private medical insurers and, where appropriate, Your Company Matters Ltd as our principal. We also engage IT, hosting, CRM, and analytics service providers. We may disclose information to authorities where legally required. We do not sell your personal data.
5. International transfers
We only transfer your personal data outside the UK where adequacy regulations apply or appropriate safeguards are in place, in accordance with UK GDPR. We do not rely on obsolete transfer mechanisms.
6. How long we keep personal information
We retain data only as long as needed for your enquiry, regulatory obligations, legal accounting, and complaint handling. Retention periods vary, and you may request specific details at any time.
7. Marketing and how to opt out
You have the absolute right to opt out of marketing at any time by contacting us or using the unsubscribe link in our emails.
8. Cookies and analytics
We use cookies and similar technologies for site performance and analytics. For more details, please see our Cookie Policy.
9. Your rights under UK data protection law
Your rights include access, rectification, erasure, restriction, objection, portability, and withdrawing consent. Contact accounts@coveredtoday.co.uk to exercise your rights. Complaints can be made to the ICO at ico.org.uk.
10. Complaints and the Financial Ombudsman Service
Please contact Covered Today first with any complaints. If eligible, you may later refer your complaint to the Financial Ombudsman Service.
11. Changes to this privacy policyWe may update this policy from time to time. Any changes will be posted on this page with a revised last-updated date.
Covered Today Ltd is an appointed representative of Your Company Matters Ltd, which is authorised and regulated by the Financial Conduct Authority (841727). Covered Today Ltd is registered in England & Wales.