Compare Private Health Insurance Providers
Bupa
A well-known UK healthcare brand offering configurable private medical insurance. Depending on the product and options selected, cover can include private hospital treatment, outpatient consultations and diagnostics, digital GP services and mental health support.
Aviva
Aviva’s Healthier Solutions cover can be adjusted through cover options and hospital lists. Standard features include cancer cover and outpatient mental health support, while additional outpatient and therapy benefits depend on the options chosen.
Vitality
Vitality combines private medical insurance with an app-based rewards programme. Core cover includes private treatment, online GP appointments and mental health support, with optional hospital, outpatient and enhanced mental health choices.
There is no single best insurer for everyone. The right option depends on your budget, hospital access, outpatient needs, underwriting and the benefits you value. Covered Today can explain suitable choices and help you compare the detail before you decide.
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Bupa vs Aviva vs Vitality: what should you compare?
Compare leading UK health insurance providers
Compare outpatient cover and limits, hospital choice or guided treatment, cancer and mental health benefits, policy excess, underwriting and exclusions, and renewal terms and future affordability. Product features, limits and terms can change, so always review the insurer's current policy documents before deciding.
Covered Today can review suitable options from a panel of leading UK insurers. We do not compare every insurer in the market, and the right provider depends on the cover, exclusions, hospital access and price that suit you.
Content reviewed 16 September 2026 by the Covered Today team.